Since 1973, L'Oréal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
- L'Oreal Paris Superior Preference hair color is our true gold standard of Color and Shine, since 1973
- Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
- Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red
- Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter
- Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
