Superior Preference Hair Color from L’Oreal Paris. The same beautiful color result you know and love for up to 9 weeks of fade-defying color. Superior Preference is suitable for all hair types, provides beautiful gray coverage, and is powered by a fade-defying system for long-lasting rich tones. Our oil-in-gel formula has a no-drip texture which offers better hair adherence and combined with the Shine Protect Conditioner, hair will be left soft and silky to the touch and 2 times shinier with 90% less breakage. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
- Find Your Superior Preference Signature: Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, with radiant and conditioning results for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Kit includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves & an instruction leaflet. Our UV Filter & Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy & provide silky, resilient hair
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
